The Best Brands For Organic Basics

Everybody needs a handful of cotton basics in their wardrobe, we’re talking about versatile and functional pieces like the humble white tee. They help pull together more directional pieces, require little (or no) thought, can be mixed and matched, and can carry you from season to season.

T-shirts, sweaters and tanks often become an after thought but given they have the power to transform your entire wardrobe, they deserve more focus. Take the ribbed racerback for example, not only does it reflects fashion’s nostalgic ’90s mood, but it can be worn in multiple ways. Teamed with jeans, or under a blazer for casual look, and with leather for a more polished finish. Surely such a hardworking buy deserves more consideration…

Here we highlight the brands offering timeless, minimalist wardrobe essentials, and whose core principles revolve around sustainability as well as simplicity.



Founder by a trio of like-minded friends – Christoffer Immanuel, Mads Fibiger, and Alexander Christiansen – Organic Basics is a Copenhagen-based brand specialising in underwear, everyday basics, and activewear – all produced with sustainable methods. Think cosy sweatshirts, everyday tees and second-skin underwear…

"Putting sustainable thinking at the forefront of everything - Organic Basics only choose fabrics that care for our environment and they only ever partner with factories that care about their impact, too."



A brand big on what they call ‘Radical Transparency’ Everlane only partner with the best, ethical factories around the world, source materials meticulously and even share the true cost of every product they make. They’re also very good at offering up affordable, well-cut basics perfect for autumn layering – like their cutaway tank, or crew-neck tee.



Colorful Standard is centred by sustainability and simplicity and they offer a complete casual wardrobe. Crafted in highly-monitored, ethical working conditions in Portugal, the brand’s signature styles are made from 100% Organic cotton. If you love a simplicity, this is the brand for you. Also, 5% of profits going to good causes so you can shop with a completely clean conscious.



Maria & Yulia wanted to create a world that encourages progress as well as a shift in consumer mindset. Through Conscious Citizen they hope to encourage change in the way people shop, slow down the fast-paced fashion industry and it’s negative impact on our planet. The brand’s offering consists of cool, relaxed, off-duty separates all of which revolve around the label’s four ethical pillars – The Conscious Citizen, The Conscious Consumer, Love & Care for your items, Up-cycle, Recycle, Resell.